Iniciaste sesión como:
filler@godaddy.com
Iniciaste sesión como:
filler@godaddy.com
Receive social and economic support in order to preserve, conserve and renovate Parque Rufino Tamayo.
Reposition the brand as an essential space in the community of San Pedro Garza García, to modify their current perception of this natural space.
Renew the visual identity of the park and run a communication campaign, both aiming to modify the attitude towards the brand, and facilitate economic contribution.
This advertising campaign proposal was chosen by the Board of Directors from Rufino Tamayo Park, as one of the most outstanding and effective among its competitors.
BTL (Below The Line)
Execution inside park
The QR code facilitates the economic contribution, directing the user to the official page to make their donation.
ATL (Above The Line)
Social Media
Promote a 360° campaign and adapt each social platform to the new brand identity of Parque Rufino Tamayo.
ATL (Above The Line)
Social Media
Paid advertising on Instagram includes the "Learn more" button, in order to invite the user to get involved with the situation, and make a donation.
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